The iPad pre-orders start on March 12th with an official launch in the US only, on April 3rd. So the marketing of the iPad can take the next step: an ad campaign. During the Oscars Apple launch the first iPad ad.

Steve Jobs was there as well to see how well Pixar’s animations have performed. The animation movie UP received two Oscars: one for Best Music and ons for Best Animation. Watch the 30 second ad below:

A little thing about the soundtrack of the ad. The song “There goes my love” is made by Blue Van. Apparently Apple has removed some lines because they might be offensive. Take a look below.

The cursive lines are the ones taken out:

Be, Be the charming type,
Take off your clothes and show what they hide,
Please, please my naked wrist,
With your hands and fingertips
And please, baby get on your knees,
Don’t bare bare bare your teeth,
I’ll let you try,
If you close your eyes,
I’ll have an answer for your wise.

There goes my love (10x)

[..]

Get on your knees,
Baby get on your knees,
I wanna feel feel feel your teeth!

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